Marketing
Talk to the clients you already have.
The cheapest booking you will ever get is from someone who came last spring. Segment, write once, send, and see what came back as an appointment.
- Owned
- Per segment
- Measured
Campaigns that end in a booking, not an open rate.
Audience filters
Tags, source and recent activity narrow a campaign to the people it is for.
Email and SMS
A campaign by email, or a broadcast by text — each honouring the client’s consent and opt-out.
First-touch source
Where a new client came from — the UTM on the link they arrived through — recorded on the contact, so you know which spend brought them in.
Automations
Five ready-made sequences with editable text, each off until you switch it on, and each recorded on the client so nobody is messaged twice.
Off-peak pricing
Discount the quiet hours on the booking page and let the price move demand into them.
Opt-outs honoured on every channel
Unsubscribe honoured everywhere, and marketing separated from transactional messages.
Segments a salon actually asks for
Lapsed since a date, spent between two amounts, booked a particular service or a particular person, a loyalty tier, a birthday in the next fortnight — combined, counted before you send, and saved under a name.
One campaign, four channels
Pick a transport, or let it choose the cheapest that will actually arrive: Telegram where the client uses your bot and it costs nothing, WhatsApp or SMS otherwise. The estimate shows the split and the message segments before you commit.
Bookings credited to the campaign that earned them
A tracked link carries the campaign into the booking wizard and the visit records it — claimed from the link, never guessed from a date, because a guessed attribution is money spent against a number nobody can defend.
Write it now, send it Thursday
A campaign with a time is sent by the server whether or not anybody is signed in. A time in the past is refused rather than sent at once.
Promo codes with limits that hold
A percentage or an amount, valid until a date, capped in total and per client, restricted to services or a branch — honoured identically by the online booking form and by the till, and never worth more than the basket.
Works with
Marketing draws on the client base and reports back into it.
- Clients
- Notifications
- Loyalty
- Online booking
- Analytics
Related
Further reading
Guide
Campaigns: send an offer or news to a group of your clients
Write one message, choose which clients get it and on which channel, send it now or at a set time, and see what happened.
Guide
Add your booking link to Google and Instagram
Put your booking page where clients already look — free, with no partner programme.
A lead feature for
Move your bookings off paper, WhatsApp and three spreadsheets.
Bring your clients, services and past visits in from a spreadsheet or your old system’s export, with a preview before anything is written — and help in chat, in six languages, whenever you want it. Most studios are live the same day.